If I could give you a more effective marketing strategy that would outperform the approach you are currently using, would you be interested?

From: Kenneth Strong
City: Virginia Beach, VA

“Now that my Video Business Card is driving people to my web site, I am thinking of doing a new (different) video for the site. I think the video communications is a winner as it allows people to get a feel for the principal of the business before a meeting takes place. The words and photos on a standard website are important, but the video provides a whole new human dimension.” -Wayne Grant. P.C.

Dear Friend:

Let’s face it; we live in a sound bite world. And it’s common knowledge that video is the most powerful attention getting medium with the highest rate of retention because it is both seen and heard. The Video Business Card is a memorable marketing and public relations tool that stands out from the crowd.

Whenever someone considers your product or service, there is one question they want answered: Why should I do business with you? And they want the answer in a minute or two.

As a business or professional person you should have a brief statement that gives customers, clients, patients or members a reason to do business with you or at least talk with you further.

Just handing out your Video Business Card provokes a positive response. Our clients frequently hear comments like “What a great idea,” and “Can I keep this?” The card’s perceived value is amazing. The reaction to it is so positive, that it is more like a successful marketing campaign than a traditional business card. It draws new clients, customers, patients and referrals like a magnet.

As an authorized Infinite Marketing distributor, I would be happy to meet with you to learn more about your business and ways we can work together to capture your market with innovative digital media. For more information click on the E-mail link and I will respond to you promptly. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

For more than 20 years, the team at Infinite Marketing has been positively affecting the bottom line for small to mid-size businesses. In an effort to make CD marketing affordable for small to mid-size businesses, Infinite Marketing began developing the Video Business Card in 2001.

Features and Benefits of the Multimedia Video Business Card

• Business card size makes it easy to hand out at meetings, is attention getting, stands out among the competition, creates curiosity, is easy for recipients to carry and fits in a Rolodex.
• A 45-90 second video message gives you an opportunity to explain the benefits of doing business with you and your company.
• A direct link to your web site drives people to your site with one click from the disk.
• A direct link to your E-mail allows potential customers to easily request more information on the spot.
• The printable document button allows you to include a company brochure, flyer, coupon, newsletter or magazine ad, virtually anything printable. Just one click on the disk sends the material to the viewer’s printer.

“I think the Video Business Card gives me an opportunity to make an excellent first impression. The links provided to our website give potential clients the opportunity to view more listings and enable them to become familiar with what I have to offer.”
-Gael Brewbaker
Country Roads Real Estate

• The slide show feature lets you add photographs to your Video Business Card in an automatic slide-show format. You can even include background music to enhance the images or mood you want to project.
• You can add a “Get Directions” button so your prospective customers, clients, patients or members can easily find you. Your address will already be filled out so people will only have to fill in their start address, making it very convenient for them.
  
  
  
  
  
• V card technology enables your prospects and clients to transfer all of your contact information (name, address, phone number, E-mail address, web site) directly into their computer address book/contact management program (Outlook) with one simple click.
• A scroll box lists the features and benefits of your products or services.
• The unique business card size creates curiosity, is easy to carry in a shirt or jacket pocket and is easy to pass out at business meetings.
• The card starts playing automatically in 95% of computers in use today. There are no downloads and there is nothing to install.
• The Video Business Card is an affordable, highly effective marketing tool for businesses of all sizes.

“I want to take this time to thank you for your help with our marketing efforts at the Elizabeth State Bank. We have just started to utilize the Video Business Cards and are getting good reviews.”
-Dennis M. Guenzler
President and CEO

• A Clear Plastic Sleeve protects the card from damage and still makes the card easy to read.
• Color choices enable you to coordinate your Video Business Card with your company colors and logo.
• Instructions on the disk inform the reader that the CD will auto-start and instructs them what to do if it does not start.
• Screen fades to black and text appears prior to your message, informs the viewer what the message is about and introduces your video.
• Video time line bar shows the viewer how much the video has played and how much is left to play.
• Pause, resume and stop functions on video allow the viewer to control the video without closing out of the Video Business Card should the viewer be interrupted.
• The disk stores 50 MB of video, audio, photos and print media.
• Small and lightweight, the card can be inserted in a self mailer for a direct marketing campaign for the price of a stamp.
  
  
  
  

Join the Leading Businesses That Use Video Business Cards

A Partial List

Why not stand head and shoulders above the crowd and bring your business message to life with a Video Business Card? Pick up the phone and call my toll free number 888-675-6492 for more information about the benefits of using a multimedia Video Business Card.

Frequently Asked Questions

 Q. Will the unusual size disk play in any computer?

A. Yes, it will play in virtually any PC running Windows 2000 or later with a spindle or tray CD player. If your computer has a spindle in the center, the disk simply pushes down over the spindle. If it has a tray, it drops into the smaller tray in the center.

“The Brevard County Sheriff’s Office has successfully recruited and hired 70 deputy sheriffs during the last year. Our success is largely related to how well we have communicated our message. Our Video Business Cards were a critical link in moving that message forward.”
J.R. “Jack” Parker
Sheriff of Brevard County

 Q. Does the Video Business Card install anything on my computer?

A. No. There's nothing to download and nothing to install. The CD auto-starts, so there's no action required from the user, and no worries about software conflicts or virus issues.

 Q. What’s involved in shooting the video sound bite?

 . The interview setting makes it easy because you’re not looking into the camera. You are talking with someone and the camera is off to one side, just like on the TV morning talk shows.  It is normal for anyone to get a little nervous about being video taped, but our clients are confident in the value of their services and are naturally enthusiastic about the benefits of doing business with them.

Q. Is it expensive?

 A. No. Infinite Marketing has invested hundreds of hours developing a complete program to make the Video Business Card affordable for small to mid-size businesses and professionals. For about the price of a modest brochure, we will come to your location to learn about your business, help you develop your sound bite, shoot your video, edit, program all the information and duplicate the discs.

 Q. Can my partner or associate be on the same card?

A. Yes, we can put two people on the same Video Business Card. There is space for approximately seven minutes of video on the disc.

The Video Shoot at Your Location
Lights! Camera! Action!

   Your 45 to 90 second video message is conducted in a very professional manner, assuring that you will look your best. While the camera, lighting and microphone equipment are being set up, our editor will be helping you practice your message using the prepared cue cards.

Once the camera and lighting are set you’ll sit down in front of the camera, we’ll connect the microphone and talk you though how things will go so that you will be as relaxed as possible. You will then give us your best smile and we’ll take a snapshot. Next the red tally light will come on, there will be a five second count down and we will film your message.

It will be as if you are having a pleasant conversation with a friend who just happens to be behind a camera. All you have to do is read your cue cards. Better yet, you can memorize your message and the cue cards will be in place as back up. So have some fun with the process.

We will film a few takes to get one as close to perfect as possible. Then you get to relax and review your video message and together we will select the best one. Your selected take will be sent to the home office to begin creating your multimedia Video Business Cards.

A Few Tips on What to Wear and What Not to Wear

Your attire should be a reflection of your business. Dress as you would if you were meeting with someone important to your business, keeping in mind the tips below on what to avoid.

Avoid

• It is best not to wear herringbone, tweed or very busy patterns
• White, black, magenta and red
• Fine, high-contrasting patterns
• Button free tops
  

A Video Business Card is a reflection of your professionalism. When people view your 45 to 90 second video message they make an assessment of you and say to themselves, I want to do business with that person or company.

“The Video Business Cards and web site you created for me have instantly added credibility to my photography business. When I gave people my paper business card it had little or no impact or reaction. I got two photography jobs in the first few weeks as a direct result of my Video Business Card. They are all you said and more, that’s why I placed a reorder within 30 days.” -Earl Ratiff Photographer

You are an ambassador of your company. What better way to represent yourself and your company than with a multimedia business card that includes a video message from you, links to your web site and E-mail, a photo gallery, directions to your office, printable brochures, music and the standard contact information on the CD label.

Not only is the Video Business Card informative but it is entertaining and cost effective, about the cost of a modest brochure. The Video Business Card also makes a great name tag.

Just look around you. Billboards are now digital, trucks now have digital advertising panels. And of course cable TV is now completely digital. And by the way your video message could easily be formatted for presentation on cable TV or for that matter you could use an existing commercial you have for your video message.

We are living in a video age. Why not have a Video Business Card that demonstrates to your customers that you keep up with technology and by inference that you keep up to date with your industry’s trends.

Think about how much is a new customer or client worth to your business? The Video Business Card will help increase your new customer base.

Are there any questions I have not answered for you?

Just pick up the phone and call my toll free number 888-675-6492 for more information about the benefits of using a multimedia Video Business Card.

To your great success,

Kenneth Strong

P.S.  Put the Video Business Card to work for you today and start making all your ads, sales letters and web marketing pieces major winners.